Events
JIUBAR is the ecommerce arm of JIUASIA, Asia's largest alcohol event centering on Asian spirits.
JIUAsia hosts the region’s largest and most dynamic series of alcohol experiences, celebrating the rich diversity of Asian spirits. From intimate wine and spirit tastings, exclusive masterclasses led by industry experts, to new product sampling events that spotlight the latest innovations, JIUAsia is where enthusiasts, collectors, and newcomers converge.
As the largest alcohol event platform in Asia dedicated to Asian-made and Asian-inspired spirits, JIUAsia connects you with baijiu, sake, soju, Asian whiskies, rice spirits, craft gins, and more — all curated with cultural authenticity and premium quality in mind.
Subscribe now to receive exclusive invites and be the first to discover upcoming JIUAsia experiences. Don’t miss your chance to explore the finest in Asian spirits with our growing community of aficionados.
Whisky Tasting
Whisky Tasting at Brown-Forman HQ Bar
Join us for an exclusive whisky tasting session at the Brown-Forman HQ Bar, where guests can sample a curated selection of rare and exceptional whiskies. From the rich, sherried notes of GlenDronach to the coastal elegance of Glenglassaugh, this experience offers a unique journey through some of the finest expressions in the whisky world.
Masterclasses
Whether hosted aboard luxury yachts or in exclusive venues on land, JIUAsia masterclasses are the go-to experiences for alcohol connoisseurs across Asia. Always fully booked, these sessions offer unparalleled insights into premium Asian spirits, guided by industry experts and master distillers. Each class promises not just education, but an unforgettable tasting journey.
Food Pairing
Discover bold new flavors at our JIUAsia Food Pairing Sessions, where we explore innovative pairings between premium Asian spirits and local cuisine. From reimagined classics to unexpected combinations, each session invites guests to taste, learn, and enjoy a culinary adventure alongside fellow enthusiasts.
JIU ASIA AT SINGAPORE YACHTING FESTIVAL
At this year’s Singapore Yachting Festival, Jiu Asia proudly sponsored and curated the Festival Market, bringing together 20 top-tier F&B vendors offering premium food and fine spirits. From wagyu sandos to refreshing craft cocktails, guests enjoyed a unique blend of gourmet experiences set against the luxury of the high seas. The Festival Market became a gathering place for families, food lovers, and yachting enthusiasts alike — a true showcase of the Jiu Asia lifestyle.
JIU ASIA EXPO
JIUAsia is Asia’s premier platform dedicated to celebrating the world of Asian spirits. Through curated events, masterclasses, tastings, and exclusive experiences, JIUAsia connects enthusiasts, collectors, and newcomers with the finest baijiu, sake, soju, Asian whiskies, and more. Join our community and explore the diversity, craftsmanship, and culture behind every bottle.
